The Secretlab TITAN Evo Warhammer 40,000 Ultramarines Edition translates the mythology of the battlefield into product form — merging iconic iconography with engineered precision.
Led the art direction and storyboard development across motion assets, shaping a visual narrative grounded in grandeur, discipline, and scale. The objective was to capture the Ultramarines’ commanding presence while ensuring the product remained the focal point.
Art Direction & Storyboard | Jnisjane
Camera & Typography Direction | Jnisjane
Camera & Typography Direction | Jnisjane
Motion & Video Ideation | Joel Koh
3D Motion, Music & Sound Design | Joel Koh
3D Motion, Music & Sound Design | Joel Koh
© Secretlab
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Styleframes
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Launch assets
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The live-action photography was art-directed to bring the TITAN Evo to life in contexts that resonate with its audience. Two narrative setups were created: one featuring a gamer fully engaged in battle-ready gameplay, and one showing a miniature painter meticulously crafting Ultramarines figures. These scenarios highlight both the performance and personality of the product, connecting with fans and collectors alike.
Lighting, styling, and composition were carefully designed to feel authentic, dynamic, and approachable, while keeping the TITAN Evo at the center of every scene. The result is a visual narrative that speaks directly to the target audience, showcasing versatility, craftsmanship, and immersive experience.
© Secretlab
All rights to the brand names, logos, and trademarks belong to Secretlab. This project is showcased solely for personal portfolio purposes. No commercial use or reproduction of any kind is intended or implied.
All rights to the brand names, logos, and trademarks belong to Secretlab. This project is showcased solely for personal portfolio purposes. No commercial use or reproduction of any kind is intended or implied.