Inspired by the architectural grace and cultural symbolism of Liyue, the collection reinterprets in-game world-building through physical craftsmanship. The campaign positions the collection not simply as a collaboration, but as a seamless extension of Liyue’s world into everyday experience.
Art direction established a visual language rooted in atmosphere, balance, and subtle grandeur. Motion and static assets were developed to echo Liyue’s tonal richness — warm, layered, and immersive — while maintaining disciplined product focus.
Art Direction, Typography & Final Stills Execution | Jnisjane
3D Stills Production | Xinmin Ng
3D Motion & Storyboarding | Sara Sim
Video Editing & Sound Design | Peggy Ang
3D Motion & Storyboarding | Sara Sim
Video Editing & Sound Design | Peggy Ang
© Secretlab
Custom illustration collaborated with the official artist from Hoyoverse, provided art direction and creative brief.
© Secretlab
All rights to the brand names, logos, and trademarks belong to Secretlab. This project is showcased solely for personal portfolio purposes. No commercial use or reproduction of any kind is intended or implied.